Photographer of the Week: Wilma Hurskainen


Have you ever wanted to immerse yourself in nature? Get lost in the surroundings and just be still?

This is what photographers Wilma Hurskainen has tried to create in her campaign called ‘No Name’, where the model uses clothes to camouflage herself in the surroundings. There have been similar creations before, (see but the use of fashion instead of paint makes the submersion effortless, with the more of sense of belonging.


I love how the images showcase nature’s clear lines and vivid colours. Sometimes it takes seeing the man-made version to appreciate how perfectly nature has evolved.


Wilma tells the story of her creations here:

“I admired chameleons very much. I didn’t know yet that not only chameleons but also other lizards and eg many insects, frogs, fish, seahorses and beetles can change their colours. It is commonly assumed that chameleons change their colours according to the background but that is not true. They change their colour mainly for communication purposes or, as I read in a book, to suit their moods. I also used to admire squirrels and European hares and other animals that changed their camouflaging or were otherwise able to hide in their environment such as lions, tigers and zebras. However, from the photographs it seemed that the colouring of zebras did not resemble the colours of the African savannah. Later I found out that lions hunting for zebras are colour blind. Furthermore, zebras in a herd form a striped mass that makes it difficult for lions to spot individual zebras. On the other hand, zebras are also colour blind and cannot tell a yellow lion from green grass…”

Do you like these? Have you ever felt like this? I often feel compelled by the oceans waves, so the first image really speaks to me.

Thanks @


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